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SELLING TO A WOMAN by International Business Coach, Gloria Starr Did you know that the majority of the wealth in the United States is controlled by women over the age of 65? These women buy cars, trucks, SUV's and mini-vans. Women as purchasers, professionally and privately are responsible for more than half of all spending in the US economy. Here are some figures regarding the buying power of consumers in the 50 plus market: 79% own their own homes There are 40 million credit card users among them They buy 41% of the new cars and 48% of all luxury cars If a group controls the vast majority of wealth and discretionary income then.... it is the market. Did you know that women hate to buy cars? Women feel that they will be taken advantage of when purchasing a vehicle. Can you identify a Farragamo handbag? Can you recognize a Gucci shoe? Can you identify the price point of the clothing she is wearing? Why would you even want to know this information? Subtle and not so subtle clues are given out with everything she does, says and wears. If you misread the clues you will not make the sale. Losing one sale may not adversely affect your career, but is it really one sale? How many friends and acquaintances will she tell about her good, exceptional or dreadful experience? This program is designed to teach you how to "Sell to a Woman." The key components of this dynamic training and coaching program are listed here. Of course we will tailor the program to your location in North America. Yes, it's true. There are different buying styles, dressing styles and nuisances in body language depending on the country and the culture. Selling to a Woman
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